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Bvlgari is an Italian luxury goods house founded by Sotirios Voulgaris in 1884. The company name is a derivative of the founder's last name, and the letter "V" in the word is the Latin classical alphabet character for letter "U," so the word is pronounced simply as if it were written as "Bulgari. In 1992 Bulgari created its first fragrance, Eau Parfumée au Thé Vert, which was soon followed by ten other successful fragrance introductions.

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